The graph presents allocation of marketing and creative work in U.S. companies in 2011. Among all surveyed marketing professionals, eight percent responded that their company hired independent contractors to do such work.
To whom is marketing and creative work allocated in your company?
Surveyed professional came from U.S. companies and organisations, but more than half of them worked for a company with a global reach and one third leveraged marketing resources from outside the U.S. The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.
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Aquent. (October 11, 2011). To whom is marketing and creative work allocated in your company? [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/227148/allocation-of-marketing-and-creative-work-in-us-companies/
Aquent. "To whom is marketing and creative work allocated in your company?." Chart. October 11, 2011. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/227148/allocation-of-marketing-and-creative-work-in-us-companies/
Aquent. (2011). To whom is marketing and creative work allocated in your company?. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/227148/allocation-of-marketing-and-creative-work-in-us-companies/
Aquent. "To Whom Is Marketing and Creative Work Allocated in Your Company?." Statista, Statista Inc., 11 Oct 2011, https://www.statista.com/statistics/227148/allocation-of-marketing-and-creative-work-in-us-companies/
Aquent, To whom is marketing and creative work allocated in your company? Statista, https://www.statista.com/statistics/227148/allocation-of-marketing-and-creative-work-in-us-companies/ (last visited December 05, 2024)
To whom is marketing and creative work allocated in your company? [Graph], Aquent, October 11, 2011. [Online]. Available: https://www.statista.com/statistics/227148/allocation-of-marketing-and-creative-work-in-us-companies/
