U.S. beauty brand interactions share 2013-2015, by platform

Published by Statista Research Department, Apr 11, 2016
This statistic presents the share of social media beauty brand interactions in the United States from 2013 to 2015, by platform. In 2015, 90.3 percent of beauty brand interactions occurred on Instagram, up from 76.1 percent in the previous year.

Share of social media beauty brand interactions in the United States from 2013 to 2015, by platform

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Release date

April 2016

Region

United States

Survey time period

January 2013 to December 2015

Number of respondents

218,261,312 interactions

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Overview

4

Benchmarks

4

Usage

8

Facebook

8

Other major platforms

7

Marketing

6

Influencers

6

Further related statistics

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