This statistic presents the most common sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category. During the survey period, 88 percent of respondents stated that product reviews were an influential factor when buying home electronics.
Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category
Website
TV advertising
Social media
Online display advertisments
Product reviews
E-commerce sites (e.g. Amazon)
Search engines (e.g. Google)
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clickz.com (ClickZ Intelligence). (October 9, 2017). Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/226890/us-online-shopping-purchase-influence-categories/
clickz.com (ClickZ Intelligence). "Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category." Chart. October 9, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/226890/us-online-shopping-purchase-influence-categories/
clickz.com (ClickZ Intelligence). (2017). Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/226890/us-online-shopping-purchase-influence-categories/
clickz.com (ClickZ Intelligence). "Sources That Influence Purchase Decisions of Digital Buyers in The United States as of August 2017, by Category." Statista, Statista Inc., 9 Oct 2017, https://www.statista.com/statistics/226890/us-online-shopping-purchase-influence-categories/
clickz.com (ClickZ Intelligence), Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category Statista, https://www.statista.com/statistics/226890/us-online-shopping-purchase-influence-categories/ (last visited July 27, 2024)
Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category [Graph], clickz.com (ClickZ Intelligence), October 9, 2017. [Online]. Available: https://www.statista.com/statistics/226890/us-online-shopping-purchase-influence-categories/