India: ARPU retail e-commerce 2029

The e-commerce average revenue per user was about 248 U.S. dollars in India. The average revenue is forecast to increase to over 270 U.S. dollars per user. Moreover, the food segment had the highest revenue per user in the e-commerce market.

Average retail e-commerce revenue per user in India from 2017 to 2029 (in U.S. dollars)

Characteristic	Average revenue per user in U.S. dollars
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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the eCommerce market can be found here

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