This graph shows wellness companies media spending toward the black consumer market of the United states in 2011. Bayer spent about 7 million U.S. dollars through targeted media trying to appeal to the African-American audience of the United States in 2011.
Wellness companies media spending toward the black consumer market of the United States in 2011
(in million U.S. dollars)
The values have been rounded to provide a better understanding of the statistic.
For actual numbers see page 25 of: In Plain Sight - The Black Consumer Opportunity 2012.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (April 23, 2012). Wellness companies media spending toward the black consumer market of the United States in 2011 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/225626/wellness-companies-media-spending-on-us-black-consumers-in-2011/
Advertising Age. "Wellness companies media spending toward the black consumer market of the United States in 2011 (in million U.S. dollars)." Chart. April 23, 2012. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/225626/wellness-companies-media-spending-on-us-black-consumers-in-2011/
Advertising Age. (2012). Wellness companies media spending toward the black consumer market of the United States in 2011 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/225626/wellness-companies-media-spending-on-us-black-consumers-in-2011/
Advertising Age. "Wellness Companies Media Spending toward The Black Consumer Market of The United States in 2011 (in Million U.S. Dollars)." Statista, Statista Inc., 23 Apr 2012, https://www.statista.com/statistics/225626/wellness-companies-media-spending-on-us-black-consumers-in-2011/
Advertising Age, Wellness companies media spending toward the black consumer market of the United States in 2011 (in million U.S. dollars) Statista, https://www.statista.com/statistics/225626/wellness-companies-media-spending-on-us-black-consumers-in-2011/ (last visited January 09, 2025)
Wellness companies media spending toward the black consumer market of the United States in 2011 (in million U.S. dollars) [Graph], Advertising Age, April 23, 2012. [Online]. Available: https://www.statista.com/statistics/225626/wellness-companies-media-spending-on-us-black-consumers-in-2011/
Spa industry
