In 2022, the Fanta brand held a market share of just over two percent in the United States. Since 2008, the brand’s share has increased by approximately one percent. Fanta is a brand of fruit-flavored soft drinks, which come in many varieties, and is one of the leading four brands of the Coca-Cola Company.
Sprite brand
Compared to Fanta, the Sprite brand had a larger U.S. market share of around eight percent in 2022. The market share of the lemon and lime soft drink, which remained under six percent until 2013, had likewise become noticeably larger in recent years.
Coca-Cola Zero
Coke Zero was a successful brand launched by the Coca-Cola Company in 2005. Coca-Cola Zero was especially popular among 30 to 49-year olds in the United States, as just over half of this age group consumed the beverage in 2018. Over the years, the brand has also produced a number of varieties of the main product, for example Cherry and Vanilla Coke Zero.
Market share of the Fanta brand in the United States from 2008 to 2022
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Beverage Digest. (May 1, 2023). Market share of the Fanta brand in the United States from 2008 to 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/225494/us-market-share-of-the-fanta-brand-since-2004/
Beverage Digest. "Market share of the Fanta brand in the United States from 2008 to 2022." Chart. May 1, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/225494/us-market-share-of-the-fanta-brand-since-2004/
Beverage Digest. (2023). Market share of the Fanta brand in the United States from 2008 to 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/225494/us-market-share-of-the-fanta-brand-since-2004/
Beverage Digest. "Market Share of The Fanta Brand in The United States from 2008 to 2022." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/225494/us-market-share-of-the-fanta-brand-since-2004/
Beverage Digest, Market share of the Fanta brand in the United States from 2008 to 2022 Statista, https://www.statista.com/statistics/225494/us-market-share-of-the-fanta-brand-since-2004/ (last visited December 18, 2024)
Market share of the Fanta brand in the United States from 2008 to 2022 [Graph], Beverage Digest, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/225494/us-market-share-of-the-fanta-brand-since-2004/
