Market share of the Mountain Dew brand in the U.S. 2008-2022

In 2022, the market share of the Mountain Dew brand in the U.S. amounted to 6.6 percent. Over the past decade and a half, the brand’s share has remained between six and seven percent. Mountain Dew is owned by PepsiCo, an American soft drink manufacturer, based in Purchase, NY.

Beverage ad spend

In 2022, about 64 million U.S. dollars was spent on U.S. advertising for the Mountain Dew brand. PepsiCo spent more on ads for its Gatorade and Pepsi brands that year. Coca-Cola was the top spender in the country, spending almost 330 million U.S. dollars on Coke ads.

Soft drinks in South Korea

In 2021, Mountain Dew was one of the most popular soft drinks in South Korea - roughly five percent of the country’s population drank it that year. Other fizzy beverages commonly consumed in South Korea included Fanta, Milkis, Welchs, and Demisoda. That same year, about ten percent of South Korean soft drinkers consumed this type of beverage about two to three times a month.