Red Bull company's market share in the U.S. 2008-2022

In 2022, Red Bull held a carbonated soft drink (CSD) market share of almost one percent in the United States. The company’s share has grown significantly in the past 14 years. The Red Bull GmbH is an Austrian beverage company, mostly known for the energy drink Red Bull. The company is headquartered in Fuschl am See, Austria.

The leading energy drink brand

In 2021, Red Bull was the leading brand of energy drink in the United States, based on generated sales of close to seven billion U.S. dollars. Monster Energy, one of Red Bull’s main competitors, ranked second that year, with just around five billion U.S. dollars’ worth of sales.

Energy drinks in the U.S.

In 2021, total energy drink sales reached over 13 billion U.S. dollars in the United States. This type of beverage has become considerably more popular when compared to previous years, however it remains low on the list of favorites among Americans - energy drinks accounted for 1.5 percent of the beverages consumed by U.S. consumers in 2022. Other beverages, such as bottled water and CSD, were more popular: each of these two segments accounted for a consumption share of approximately 20 percent that year.