Tripadvisor revenue 2017-2024, by business segment
In 2024, Tripadvisor Inc.'s business segment Brand Tripadvisor recorded an eight percent annual decline in revenue. That year, earnings from Tripadvisor's flagship brand – including revenue from Tripadvisor-branded hotels, media and advertising, experiences and dining – amounted to 949 million U.S. dollars. In 2024, Tripadvisor's revenue worldwide exceeded 1.8 billion U.S. dollars overall.
How popular is Tripadvisor's website?
In 2025, tripadvisor.com, the global website of Tripadvisor Inc.'s leading brand, was one of the most visited travel and tourism websites worldwide, ranking ahead of other popular web pages like airbnb.com and expedia.com. Breaking down tripadvisor.com's online traffic by country shows that the United States accounted for almost half of total website visits that year.
Viator's app is on the rise
From 2020 to 2024, Viator, a company focusing on travel experiences and activities, was Tripadvisor's brand that recorded the highest increase in revenue. In 2024, the number of aggregated downloads of the Viator app worldwide grew sharply over the previous year, exceeding four million.
