This survey details the reasons companies use social networking websites for recruitment in 2008 and 2011. 67 percent of respondents in 2011 stated that they used this method of recruitment because it is less expensive than other methods.
Top reasons organizations are using social networking websites for staffing in 2008 and 2011*
Characteristic
2011
2008
To recruit passive job candidates who might not otherwise apply or be contacted by the organization
84%
69%
Less expensive than other methods of recruiting job candidates
67%
-
To increase employer brand and recognition
60%
35%
To target a specific job level to recruit or contact (e.g. entry-level, managers, executives, etc.)
54%
40%
Can target job candidates with a very specific set of skills
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SHRM. (June 20, 2011). Top reasons organizations are using social networking websites for staffing in 2008 and 2011* [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/225328/reasons-companies-recruit-via-social-media/
SHRM. "Top reasons organizations are using social networking websites for staffing in 2008 and 2011*." Chart. June 20, 2011. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/225328/reasons-companies-recruit-via-social-media/
SHRM. (2011). Top reasons organizations are using social networking websites for staffing in 2008 and 2011*. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/225328/reasons-companies-recruit-via-social-media/
SHRM. "Top Reasons Organizations Are Using Social Networking Websites for Staffing in 2008 and 2011*." Statista, Statista Inc., 20 Jun 2011, https://www.statista.com/statistics/225328/reasons-companies-recruit-via-social-media/
SHRM, Top reasons organizations are using social networking websites for staffing in 2008 and 2011* Statista, https://www.statista.com/statistics/225328/reasons-companies-recruit-via-social-media/ (last visited December 31, 2024)
Top reasons organizations are using social networking websites for staffing in 2008 and 2011* [Graph], SHRM, June 20, 2011. [Online]. Available: https://www.statista.com/statistics/225328/reasons-companies-recruit-via-social-media/
