U.S. customer service issues that provoke a switch to another company 2012

Which of the following customer service issues would be most likely to influence you to switch brands or companies?

CharacteristicPercentage of respondents
A rude or unresponsive customer service rep 33%
Being shuffled from rep to rep with no resolution of your issue 26%
Waiting too long to have an inquiry resolved 10%
Having to continue to follow up to check if your issue has been resolved 10%
Being pressured to purchase something 6%
Finding out company policies and pricing have changed without notice 6%
Being forced into one channel (email, phone etc.) 5%
None of these 4%
Created with Highcharts 7.2.2Percentage of respondents33%33%26%26%10%10%10%10%6%6%6%6%5%5%4%4%A rude or unresponsive customer service repBeing shuffled from rep to rep with no resolution of your issueWaiting too long to have an inquiry resolvedHaving to continue to follow up to check if your issue has beenresolvedBeing pressured to purchase somethingFinding out company policies and pricing have changed without noticeBeing forced into one channel (email, phone etc.)None of these
0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%37.5%
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Source

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Release date

May 2012

Region

United States

Survey time period

February 22. - 29., 2012

Number of respondents

1,000 respondents

Age group

8-19 years

Method of interview

Face-to-face interview

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