Luxury brand awareness in China 2024

Luxury brand awareness in China as of July 2024

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Statistic: Luxury brand awareness in China as of July 2024
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Source

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In cooperation with

Rakuten Insight

Release date

September 2024

Region

China

Survey time period

July 11 to 30, 2024

Number of respondents

3,838 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following global luxury brands are you aware of? (Choose all that applies)" 

Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.

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