According to a survey conducted by Rakuten Insight in July 2024, 87 percent of respondents reported being familiar with Chanel as a luxury brand. Dior and Hermes were also among the most renowned luxury brands among Chinese consumers.
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Rakuten Insight. (September 4, 2024). Luxury brand awareness in China as of July 2024 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight. "Luxury brand awareness in China as of July 2024." Chart. September 4, 2024. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight. (2024). Luxury brand awareness in China as of July 2024. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight. "Luxury Brand Awareness in China as of July 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
Rakuten Insight, Luxury brand awareness in China as of July 2024 Statista, https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/ (last visited November 20, 2024)
Luxury brand awareness in China as of July 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/225048/luxury-brand-awareness-in-china/
