Rakuten Group: quarterly domestic e-commerce volume 2023

In the fourth quarter of 2023, the domestic gross transaction value of the Rakuten Group's e-commerce segment amounted to over 1.6 trillion Japanese yen, down by 6.2 percent compared to the fourth quarter of the previous year. The Japanese online retailing company is headquartered in Tokyo, and operates the online marketplace Rakuten Ichiba.

Domestic e-commerce volume of the Rakuten Group from 1st quarter 2014 to 4th quarter 2023 (in billion Japanese yen)

Characteristic	Q1	Q2	Q3	Q4
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Release date

February 2024

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Region

Japan

Survey time period

Q1 2014 to Q4 2023

Supplementary notes

Figures prior to Q2 '21 have been retroactively adjusted in previous reports to reflect mergers, eliminations of internal transactions in some businesses, and the transfer of business to other segments. Figures from Q4 '19 onwards were adjusted to reflect the inclusion of Rakuten Books network, cross-border trading, and Rakuten Kobo from Q4 '21. From Q1 '23, Rakuten Ticket was transferred back to the domestic EC segment, while from Q2, a portion of domestic EC GMS definitions and figures were retroactively revised.

Domestic E-Commerce = Ichiba, Travel GTV on checkout basis, Books, Books network, Rakuten Kobo (domestic), golf business, Fashion, Dream businesses, Beauty, Rakuten 24 and other direct daily necessities shops, Car business, Rakuma, Rebates, Rakuten Seiyu Netsuper, cross-border trading etc. as of Q2 '23.

Data prior to Q4 2023 come from previous reporting.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Values have been rounded.

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