Where U.S. e-book reader start the search for an e-book as of December 2011

When you want to read a particular e-book, where do you look first?

CharacteristicShare of respondents
At an online bookstore/website 75%
At your public library 12%
Someplace else 5%
Don’t know 5%
Created with Highcharts 7.2.2Share of respondents75%75%12%12%5%5%5%5%At an online bookstore/websiteAt your public librarySomeplace elseDon’t know
0%20%40%60%80%100%
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Source

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Release date

April 2012

Region

United States

Survey time period

November 16 to December 21, 2011

Number of respondents

2,474 respondents

Age group

16 years and older

Special properties

e-book readers

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.
Results are from a survey of 2,986 people age 16 and older conducted November 16-December 21, 2011. N for number of those who had read a book in the past 12 months=2,474 among those age 16 and older. The survey was conducted in English and Spanish and on landline and cell phones.

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