Source of books for e-reader owners in the United States as of December 2011

From where did you buy your most recent book, do you prefer purchasing your own copy, or borrowing it from a library or some other source?

CharacteristicE-reader ownersNon-owner
Purchase it 64% 46%
Borrow from someone 15% 25%
Borrow from library 11% 15%
Other way 10% 15%
Created with Highcharts 7.2.2Share of respondents64%64%15%15%11%11%10%10%46%46%25%25%15%15%15%15%E-reader ownersNon-ownerPurchase itBorrow from someoneBorrow from libraryOther way
0%10%20%30%40%50%60%70%80%
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Source

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Release date

April 2012

Region

United States

Survey time period

November 16 to December 21, 2011

Number of respondents

n = 2,474

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.
N for number of those who had read a book in the past 12 months=2,474 among those age 16 and older. Interviews were conducted in English and Spanish and on landline and cells. N for e-book reader owners=676.

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