The graph presents levels of consumer trust in advertising in the Middle East and in Africa in 2011, 2013 and 2015. Personal recommendation was the most trusted form of advertising in 2011, with 90 percent of respondents stating that they somewhat or completely trusted recommendation they got from people they knew.
To what extent do you trust the following forms of advertising?
2011: August 30 to September 16, 2011; 2013: Q1 2013; 2015: February 23 to March 13, 2015
Number of respondents
2011: n = 28,000 in 55 countries worldwide; 2013: n = 29,000 in 58 countries; 2015: n > 30,000 in 60 countries
Special properties
respondents with internet access only
Supplementary notes
In 2011, 28,000 people were interviewed worldwide. In 2013, 29,000 people were interviewed worldwide. In 2015, more than 30,000 people were interviewed worldwide. The study does not provide a separate number for the Middle East and Africa only.
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Nielsen, & Website (lighthouseinsights.in). (October 2, 2015). To what extent do you trust the following forms of advertising? [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/222729/consumer-trust-in-advertising-in-the-middle-east-and-in-africa/
Nielsen, und Website (lighthouseinsights.in). "To what extent do you trust the following forms of advertising?." Chart. October 2, 2015. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/222729/consumer-trust-in-advertising-in-the-middle-east-and-in-africa/
Nielsen, Website (lighthouseinsights.in). (2015). To what extent do you trust the following forms of advertising?. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/222729/consumer-trust-in-advertising-in-the-middle-east-and-in-africa/
Nielsen, and Website (lighthouseinsights.in). "To What Extent Do You Trust The following Forms of Advertising?." Statista, Statista Inc., 2 Oct 2015, https://www.statista.com/statistics/222729/consumer-trust-in-advertising-in-the-middle-east-and-in-africa/
Nielsen & Website (lighthouseinsights.in), To what extent do you trust the following forms of advertising? Statista, https://www.statista.com/statistics/222729/consumer-trust-in-advertising-in-the-middle-east-and-in-africa/ (last visited March 11, 2025)
To what extent do you trust the following forms of advertising? [Graph], Nielsen, & Website (lighthouseinsights.in), October 2, 2015. [Online]. Available: https://www.statista.com/statistics/222729/consumer-trust-in-advertising-in-the-middle-east-and-in-africa/
