The graph presents levels of consumer trust in advertising in Europe. In 2013, personal recommendation was the most trusted form of advertising with 80 percent of respondents stating that they somewhat or completely trust recommendation they get from people they know.
To what extent do you trust the following forms of advertising?
2011: August 30 to September 16, 2011; 2013: Q1 2013; 2015: February 23 to March 13, 2015
Number of respondents
2011: n = 28,000 in 55 countries worldwide; 2013: n = 29,000 in 58 countries; 2015: n > 30,000 in 60 countries
Special properties
respondents with internet access only
Supplementary notes
In 2011, 28,000 people were interviewed worldwide. In 2013, 29,000 people were interviewed worldwide. In 2015, more than 30,000 people were interviewed worldwide. The study does not provide a separate number for Europe only.
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Nielsen, & Website (lighthouseinsights.in). (September 17, 2013). To what extent do you trust the following forms of advertising? [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen, und Website (lighthouseinsights.in). "To what extent do you trust the following forms of advertising?." Chart. September 17, 2013. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen, Website (lighthouseinsights.in). (2013). To what extent do you trust the following forms of advertising?. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen, and Website (lighthouseinsights.in). "To What Extent Do You Trust The following Forms of Advertising?." Statista, Statista Inc., 17 Sep 2013, https://www.statista.com/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen & Website (lighthouseinsights.in), To what extent do you trust the following forms of advertising? Statista, https://www.statista.com/statistics/222696/consumer-trust-in-advertising-in-europe/ (last visited December 31, 2024)
To what extent do you trust the following forms of advertising? [Graph], Nielsen, & Website (lighthouseinsights.in), September 17, 2013. [Online]. Available: https://www.statista.com/statistics/222696/consumer-trust-in-advertising-in-europe/
