This statistic shows the change in U.S. online consumers' preferences of communication channels for permission-based promotions. In 2008, e-mail was the most popular channel, as 72 percent of respondents stated it as their preference. It remained the most popular channel in 2012.
Change in permission-based promotion channel preferences in the United States from 2008 to 2012
* Values for 2008 were taken from ExactTarget's 2008 Channel Preferences survey.
** ExactTarget 2012 Channel Preferences Survey, February 2012, N = 1,481 US Online Consumers, age 15 and older ExactTarget 2008 Channel Preferences Survey, February 2008, N = 1,555 US Online Consumers, age 15 and older. In 2008, ExactTarget asked about “Social Networking Sites” (e.g., Facebook, MySpace). In 2012, questions were asked about specific social networks. 2012 statistics for Facebook, Twitter and Google+ were aggregated for the purpose of comparison to 2008 statistics.
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ExactTarget. (April 4, 2012). Change in permission-based promotion channel preferences in the United States from 2008 to 2012 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/222628/change-in-permission-based-promotional-channel-preferences-in-the-us/
ExactTarget. "Change in permission-based promotion channel preferences in the United States from 2008 to 2012." Chart. April 4, 2012. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/222628/change-in-permission-based-promotional-channel-preferences-in-the-us/
ExactTarget. (2012). Change in permission-based promotion channel preferences in the United States from 2008 to 2012. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/222628/change-in-permission-based-promotional-channel-preferences-in-the-us/
ExactTarget. "Change in Permission-based Promotion Channel Preferences in The United States from 2008 to 2012." Statista, Statista Inc., 4 Apr 2012, https://www.statista.com/statistics/222628/change-in-permission-based-promotional-channel-preferences-in-the-us/
ExactTarget, Change in permission-based promotion channel preferences in the United States from 2008 to 2012 Statista, https://www.statista.com/statistics/222628/change-in-permission-based-promotional-channel-preferences-in-the-us/ (last visited January 08, 2025)
Change in permission-based promotion channel preferences in the United States from 2008 to 2012 [Graph], ExactTarget, April 4, 2012. [Online]. Available: https://www.statista.com/statistics/222628/change-in-permission-based-promotional-channel-preferences-in-the-us/
