The statistic shows the change in U.S. online consumers' preferences of communication channels for personal communications. In 2008, e-mail was the most popular channel, as 66 percent of respondents stated it as their preference. Despite remaining the top category in 2012, it was then preferred by only 45 percent of the respondents, while text messaging gained more popularity.
Change in preferences of personal communications channels in the United States from 2008 to 2012
* Values for 2008 were taken from ExactTarget's 2008 Channel Preferences survey.
** ExactTarget 2012 Channel Preferences Survey, February 2012, N = 1,481 US Online Consumers, age 15 and older ExactTarget 2008 Channel Preferences Survey, February 2008, N = 1,555 US Online Consumers, age 15 and older. In 2008, ExactTarget asked about “Social Networking Sites” (e.g., Facebook, MySpace). In 2012, questions were asked about specific social networks. 2012 statistics for Facebook, Twitter and Google+ were aggregated for the purpose of comparison to 2008 statistics.
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ExactTarget. (April 4, 2012). Change in preferences of personal communications channels in the United States from 2008 to 2012 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/222625/change-in-written-personal-communication-channel-preferences/
ExactTarget. "Change in preferences of personal communications channels in the United States from 2008 to 2012." Chart. April 4, 2012. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/222625/change-in-written-personal-communication-channel-preferences/
ExactTarget. (2012). Change in preferences of personal communications channels in the United States from 2008 to 2012. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/222625/change-in-written-personal-communication-channel-preferences/
ExactTarget. "Change in Preferences of Personal Communications Channels in The United States from 2008 to 2012." Statista, Statista Inc., 4 Apr 2012, https://www.statista.com/statistics/222625/change-in-written-personal-communication-channel-preferences/
ExactTarget, Change in preferences of personal communications channels in the United States from 2008 to 2012 Statista, https://www.statista.com/statistics/222625/change-in-written-personal-communication-channel-preferences/ (last visited August 24, 2024)
Change in preferences of personal communications channels in the United States from 2008 to 2012 [Graph], ExactTarget, April 4, 2012. [Online]. Available: https://www.statista.com/statistics/222625/change-in-written-personal-communication-channel-preferences/