U.S. survey: change in personal communications channel preferences

Published by Statista Research Department, Apr 4, 2012
The statistic shows the change in U.S. online consumers' preferences of communication channels for personal communications. In 2008, e-mail was the most popular channel, as 66 percent of respondents stated it as their preference. Despite remaining the top category in 2012, it was then preferred by only 45 percent of the respondents, while text messaging gained more popularity.

Change in preferences of personal communications channels in the United States from 2008 to 2012

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Source

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Release date

April 2012

Region

United States

Survey time period

January 27, 2012 to February 1, 2012**

Number of respondents

1,481**

Age group

15 years and older

Special properties

Online consumers

Method of interview

Panel survey

Supplementary notes

* Values for 2008 were taken from ExactTarget's 2008 Channel Preferences survey.

** ExactTarget 2012 Channel Preferences Survey, February 2012, N = 1,481 US Online Consumers, age 15 and older
ExactTarget 2008 Channel Preferences Survey, February 2008, N = 1,555 US Online Consumers, age 15 and older. In 2008, ExactTarget asked about “Social Networking Sites” (e.g., Facebook, MySpace). In 2012, questions were asked about specific social networks. 2012 statistics for Facebook, Twitter and Google+ were aggregated for the purpose of comparison to 2008 statistics.

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Overview

6

E-mail users

5

E-mail usage

8

E-mail marketing

7

Spam and online safety

7

Further related statistics

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E-mail usage in the United StatesMobile internet usage in the United StatesDigital advertising formats in the U.S.Internet usage in the United StatesE-mail marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
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Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 5 people
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