U.S. Tumblr usage reasons 2019

Leading Tumblr usage reasons according to users in the United States as of 3rd quarter 2019

CharacteristicShare of respondents
To get entertainment 60%
Other purposes 21%
To get news 17%
To follow brands / companies 15%
To strengthen professional network 12%
To keep contact with friends and family 12%
Created with Highcharts 7.2.2Share of respondents60%60%21%21%17%17%15%15%12%12%12%12%To get entertainmentOther purposesTo get newsTo follow brands / companiesTo strengthen professional networkTo keep contact with friends and family
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Source

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AudienceProject

Release date

October 2019

Region

United States

Survey time period

Q3 2019

Number of respondents

2,100 respondents

Age group

15 years and older

Special properties

among Tumblr users

Method of interview

Online panel

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