This statistic shows the percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels. During that month, comScore determined that leaderboard ad units had the highest in-view share with 74 percent. These 728x90 pixel ads are displayed across the top of a page.
Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels
Characteristic
Share of total display ad impressions
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 10, 2012). Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer. "Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels." Chart. April 10, 2012. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer. (2012). Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer. "Percentage of U.S. Display Ad Impressions Which Are in In-view as of December 2011, by Ad Size in Pixels." Statista, Statista Inc., 10 Apr 2012, https://www.statista.com/statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer, Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels Statista, https://www.statista.com/statistics/222270/visibility-of-us-display-ads-by-ad-size/ (last visited August 24, 2024)
Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels [Graph], eMarketer, April 10, 2012. [Online]. Available: https://www.statista.com/statistics/222270/visibility-of-us-display-ads-by-ad-size/