Cumulative total of Tumblr posts 2011-2019

This statistic shows the cumulative total of Tumblr posts from May 2011 to April 2019. In the most recently measured period, the social platform surpassed 171.5 billion posts, up from 160 billion posts in the corresponding period of the previous year.

Tumblr and user-generated content

Tumblr is a blog-based microblogging site and social networking platform based on user-generated content which is uploaded to individual users’ blogs. As of April 2019, the social network had surpassed 463 million user blogs. Tumblr users commonly post multimedia such as pictures, animated gifs or digital videos as well as short-form written content. The website is mainly accessed through a dashboard interface and users are able to customize their personal blogs.