YoY change in major household appliances shipments in the U.S. and Europe 2018-2023

The shipments of core household appliances declined by three percent in the United States in 2023 compared to the previous year. The market for these household appliances also declined in Europe over the same period, by nine percent in Western Europe and nine percent in Eastern Europe.

Household appliances industry recovering from Covid-19 impact

The coronavirus pandemic had a significant impact on core appliances sales in Western Europe, as sales declined by 17 percent in the second quarter of 2020 compared to the same time frame in the previous year. For 2020 overall sales of major appliances in Europe and the United States were on 2019 levels, thanks to solid sales in the third and fourth quarter of 2020.

The first half of 2021 saw a substantial increase in household appliances sales in the United States and Europe alike compared to the same period in the previous year. For these double-digit increases, it has to be considered that shipments in the first half of 2020 were lower than in past years due to the coronavirus pandemic. In general, the household appliances industry seemed to be on track to recover from the coronavirus pandemic in 2020, which led to decreased revenues for major home appliances manufacturers such as Whirlpool and Electrolux. Final report in 2022 has revealed that total shipments to both U.S. and Europe were lower than in 2020 and 2021.