This statistic shows the social media response to the Kony 2012 social video campaign. After the release of the Kony 2012 film, 66 percent of the Twitter conversation from March 5 to 12 supported the anti-Kony campaign. Kony 2012 is a short film created to promote the "Stop Kony" movement to make Ugandan indicted war criminal and International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by December 2012, the time when the campaign expires.
Twitter response to the Kony 2012 Campaign from March 5 to 12, 2012
Characteristic
Percentage of conversation
Supportive of campaign
66%
Negative or skeptical of cause
17%
Neutral / no opinion
16%
0%10%20%30%40%50%60%70%80%
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The analysis of the tone of conversation on Twitter utilizes coding procedures created by the Pew Research Center’s Project for Excellence in Journalism along with computer technology from the media monitoring firm Crimson Hexagon. This analysis is based on an examination of more than 5.4 million tweets related to the Kony 2012 movement.
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Pew Research Center. (March 15, 2012). Twitter response to the Kony 2012 Campaign from March 5 to 12, 2012 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/220670/twitter-response-to-the-kony-2012-campaign/
Pew Research Center. "Twitter response to the Kony 2012 Campaign from March 5 to 12, 2012." Chart. March 15, 2012. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/220670/twitter-response-to-the-kony-2012-campaign/
Pew Research Center. (2012). Twitter response to the Kony 2012 Campaign from March 5 to 12, 2012. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/220670/twitter-response-to-the-kony-2012-campaign/
Pew Research Center. "Twitter Response to The Kony 2012 Campaign from March 5 to 12, 2012." Statista, Statista Inc., 15 Mar 2012, https://www.statista.com/statistics/220670/twitter-response-to-the-kony-2012-campaign/
Pew Research Center, Twitter response to the Kony 2012 Campaign from March 5 to 12, 2012 Statista, https://www.statista.com/statistics/220670/twitter-response-to-the-kony-2012-campaign/ (last visited March 16, 2025)
Twitter response to the Kony 2012 Campaign from March 5 to 12, 2012 [Graph], Pew Research Center, March 15, 2012. [Online]. Available: https://www.statista.com/statistics/220670/twitter-response-to-the-kony-2012-campaign/
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