This statistic shows methods used by U.S. marketers to measure the performance of their mobile and video advertising campaigns in December 2011. 64 percent of respondents use clickthrough rates of video ads as a measurement of performance.
Performance measurement of mobile and video ads in the United States in December 2011, by format
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Performance measurement of mobile and video ads in the United States in December 2011, by format
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eMarketer. (March 12, 2012). Performance measurement of mobile and video ads in the United States in December 2011, by format [Graph]. In Statista. Retrieved April 30, 2025, from https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer. "Performance measurement of mobile and video ads in the United States in December 2011, by format." Chart. March 12, 2012. Statista. Accessed April 30, 2025. https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer. (2012). Performance measurement of mobile and video ads in the United States in December 2011, by format. Statista. Statista Inc.. Accessed: April 30, 2025. https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer. "Performance Measurement of Mobile and Video Ads in The United States in December 2011, by Format." Statista, Statista Inc., 12 Mar 2012, https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer, Performance measurement of mobile and video ads in the United States in December 2011, by format Statista, https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/ (last visited April 30, 2025)
Performance measurement of mobile and video ads in the United States in December 2011, by format [Graph], eMarketer, March 12, 2012. [Online]. Available: https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
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