This statistic shows methods used by U.S. marketers to measure the performance of their mobile and video advertising campaigns in December 2011. 64 percent of respondents use clickthrough rates of video ads as a measurement of performance.
Performance measurement of mobile and video ads in the United States in December 2011, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (March 12, 2012). Performance measurement of mobile and video ads in the United States in December 2011, by format [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer. "Performance measurement of mobile and video ads in the United States in December 2011, by format." Chart. March 12, 2012. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer. (2012). Performance measurement of mobile and video ads in the United States in December 2011, by format. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer. "Performance Measurement of Mobile and Video Ads in The United States in December 2011, by Format." Statista, Statista Inc., 12 Mar 2012, https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
eMarketer, Performance measurement of mobile and video ads in the United States in December 2011, by format Statista, https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/ (last visited November 03, 2024)
Performance measurement of mobile and video ads in the United States in December 2011, by format [Graph], eMarketer, March 12, 2012. [Online]. Available: https://www.statista.com/statistics/220172/performance-measurement-methods-of-mobile-and-video-ads-in-us/
