This statistic compares the average prices TV networks charged for a 30-second commercial during major sporting events in 2011. The average price of a 30-second slot during the Super Bowl was 3.1 million U.S. dollars. The Super Bowl is thus by far the most expensive sporting event for advertisers. Here you can find the data for 2012.
Average price of a 30-second TV commercial during major sporting events in the United States in 2011
(in 1,000 U.S. dollars)
Characteristic
Average price in thousand U.S. dollars
Super Bowl
3,100
AFC & NFC Championship Games
1,300
NCAA Division I Men's Basketball Championship Game
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Kantar. (March 5, 2012). Average price of a 30-second TV commercial during major sporting events in the United States in 2011 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/219971/price-of-a-30-second-tv-commercial-during-major-sporting-events-in-the-us/
Kantar. "Average price of a 30-second TV commercial during major sporting events in the United States in 2011 (in 1,000 U.S. dollars)." Chart. March 5, 2012. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/219971/price-of-a-30-second-tv-commercial-during-major-sporting-events-in-the-us/
Kantar. (2012). Average price of a 30-second TV commercial during major sporting events in the United States in 2011 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/219971/price-of-a-30-second-tv-commercial-during-major-sporting-events-in-the-us/
Kantar. "Average Price of a 30-second Tv Commercial during Major Sporting Events in The United States in 2011 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 5 Mar 2012, https://www.statista.com/statistics/219971/price-of-a-30-second-tv-commercial-during-major-sporting-events-in-the-us/
Kantar, Average price of a 30-second TV commercial during major sporting events in the United States in 2011 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/219971/price-of-a-30-second-tv-commercial-during-major-sporting-events-in-the-us/ (last visited December 04, 2024)
Average price of a 30-second TV commercial during major sporting events in the United States in 2011 (in 1,000 U.S. dollars) [Graph], Kantar, March 5, 2012. [Online]. Available: https://www.statista.com/statistics/219971/price-of-a-30-second-tv-commercial-during-major-sporting-events-in-the-us/
