Churn rate of Verizon's wireless connections 2008-2023, by type

In 2023, Verizon’s wireless retail churn rate for consumer connections stood at 1.67 percent, the highest recorded churn rate for Verizon in the given period. The churn rate refers to average percentage of customers who terminate their monthly subscription to a company’s services. The business churn rate was slighly lower than that of the consumer segment at 1.48 percent.

Verizon's performance remains strong

The churn rate of Verizon’s retail connections (which includes postpaid and prepaid connections) has been relatively stable over the past few years, consistently remaining under 1.5 percent until 2022. Verizon wireless retail postpaid ARPA (average revenue per account) stood at about 132.36 U.S. dollars in 2023. Verizon’s consumer segment is still the company’s largest however, accounting for over two thirds of the global revenue in the past few years. Moreover, Verizon has had the highest share of wireless subscribers out of all the wireless carriers in the United States since 2016.