NCAA Division I conferences and member institutions revenue distribution 2010-2024

College sports in North America is a big business and The National Collegiate Athletic Association is responsible for regulating the student athletes. Approximately 171.24 million U.S. dollars of NCAA revenue was allocated towards the basketball fund in 2022/23.

NCAA revenue

Within the National Collegiate Athletic Association (NCAA), universities are organized into three divisions, D1, D2 and D3. The largest universities with a minimum of 14 sports for males and females are classified as Division I schools. These universities heavily invest in sports facilities, offer more scholarships, and have large budgets. Division II schools also offer scholarships for athletes, but are usually smaller than Division I schools. Between television and marketing rights fees, championships & NIT tournaments, sales and services, which are the most profitable segments for NCAA, the association generated over one billion U.S. dollars in annual revenue.

Division I is the money maker

As a non-profit organization, about 96 percent of NCAA’s total revenue is distributed to conference members and institutions, used for programs that benefit student-athletes or used to support championships. NCAA Division I, the association’s most important division, accounts for the largest share of NCAA expenses. In 2024, over 880 million U.S. dollars was spent on Division I members, and Division I championships, programs and NIT tournaments, while around 60 million U.S. dollars was dedicated to Division II matters.