Revenue distribution of Starbucks 2009-2024, by product type

During the 2024 financial year, Starbucks generated a majority of its global revenue from beverage products which amounted to 21.88 billion U.S. dollars. In comparison, the revenue from its food products amounted to 6.75 billion U.S. dollars. The drop in revenue from 2019 to 2020 can be at least partly attributed to the coronavirus (COVID-19) pandemic.

What are Starbucks’ total assets?

With over 40 thousand Starbucks stores worldwide in 2024, the company has established itself as one of the world’s leading coffeehouse chains. During that same year, Starbucks’ total assets amounted to approximately 31.34 billion U.S. dollars. This figure represents an increase of nearly two billion U.S. dollars when compared to the previous year’s total of 29.45 billion in 2023. 

How much does Starbucks spend on advertising?

Starbucks was valued at over 69 billion U.S. dollars worldwide in 2024, making it the second most valuable quick service restaurant brand in the world. In its fiscal year ending September 2023, Starbucks’ advertising costs totaled roughly 507 million U.S. dollars. This figure represents an increase in global advertising investments compared to the previous year, in which the coffeehouse chain spent 416.7 million U.S. dollars promoting its products and services.