Revenue distribution of Starbucks 2009-2023, by product type

During the 2023 financial year, Starbucks generated a majority of its global revenue from beverage products which amounted to 21.68 billion U.S. dollars. In comparison, the revenue from its food products amounted to 6.59 billion U.S. dollars. The drop in revenue from 2019 to 2020 can be at least partly attributed to the coronavirus (COVID-19) pandemic.

What are Starbucks’ total assets?

With over 38 thousand Starbucks stores worldwide in 2023, the company has established itself as one of the world’s leading coffeehouse chains. During that same year, Starbucks’ total assets amounted to approximately 29.45 billion U.S. dollars. This figure represents an increase of nearly two billion U.S. dollars when compared to the previous year’s total of 27.98 billion in 2022. 

How much does Starbucks spend on advertising?

Starbucks was valued at over 61 billion U.S. dollars worldwide in 2022, making it the second most valuable quick service restaurant brand in the world. In its fiscal year ending September 2022, Starbucks’ advertising costs totaled roughly 416 million U.S. dollars. This figure represents an increase in global advertising investments compared to the previous year, in which the coffeehouse chain spent 305 million U.S. dollars promoting its products and services.