U.S. mobile shoppers and researchers 2015, by gender

Published by Statista Research Department, Dec 21, 2015
This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by gender. As of the third quarter of 2015, 53.4 percent of mobile-first shoppers were female.

Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender

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Release date

December 2015

Region

United States

Survey time period

1st quarter 2015 and 3rd quarter 2015

Number of respondents

Q1 n=9,170; Q3 n=8.891

Supplementary notes

Respondents who use their smartphones to compare prices, get information, receive coupons and make purchases

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Overview

4

Online usage

8

Social

8

E-commerce

8

Further related statistics

17

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Topics

Men and women onlineSocial mediaYouTubeUnited States internet user demographics, by genderSocial commerce in the United States
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