In 2024, around 53 percent of respondents in the United States said they planned to celebrate Valentine's Day. This is roughly the same percentage as last year, and part of a decreasing trend from the late 2000s and early 2010s when about 60 percent of respondents typically planned to celebrate Valentine's day.
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National Retail Federation. (January 29, 2024). Will you celebrate Valentine's Day this year? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Will you celebrate Valentine's Day this year?." Chart. January 29, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. (2024). Will you celebrate Valentine's Day this year?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Will You Celebrate Valentine's Day This Year?." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation, Will you celebrate Valentine's Day this year? Statista, https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/ (last visited November 03, 2024)
Will you celebrate Valentine's Day this year? [Graph], National Retail Federation, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/