Personal information that the French are ready to give to the banners 2016

Published by
Ani Petrosyan,
Nov 9, 2024
This statistic represents the personal information that the French are willing to share with retailers in exchange for personalized benefits in 2016. According to this survey, nearly one out of five French were more likely to share their income with retailers. in exchange for personalized benefits (free services, discount offers or vouchers).

What personal information are you willing to share with retailers in exchange for personalized benefits? *

CharacteristicTotally agreeSomewhat agreeRather disagreenot agree at all
The amount of your savings 5.2% 13.8% 19.9% 61.1%
The goods you own 6% 18.5% 26.6% 49%
Your income 6.6% 19.1% 25.9% 48.4%
Details about your spouse 7.3% 30% 30.2% 32.4%
Biometric data 8.1% 34% 28.9% 29.1%
Your professional activity 8.8% 43.9% 25.1% 22.2%
Your area of ​​residence 11.9% 49.4% 23.7% 15.1%
The big events of your life 13.5% 36.7% 22.7% 27.1%
Your hobbies 15.1% 52.3% 18% 14.7%
Your date of birth 17.5% 51% 18.8% 12.7%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of respondents5.2%5.2%6%6%6.6%6.6%7.3%7.3%8.1%8.1%8.8%8.8%11.9%11.9%13.5%13.5%15.1%15.1%17.5%17.5%13.8%13.8%18.5%18.5%19.1%19.1%30%30%34%34%43.9%43.9%49.4%49.4%36.7%36.7%52.3%52.3%51%51%19.9%19.9%26.6%26.6%25.9%25.9%30.2%30.2%28.9%28.9%25.1%25.1%23.7%23.7%22.7%22.7%18%18%18.8%18.8%61.1%61.1%49%49%48.4%48.4%32.4%32.4%29.1%29.1%22.2%22.2%15.1%15.1%27.1%27.1%14.7%14.7%12.7%12.7%Totally agreeSomewhat agreeRather disagreenot agree at allThe amount of your savingsThe goods you ownYour incomeDetails about your spouseBiometric dataYour professional activityYour area of ​​residenceThe big events of your lifeYour hobbiesYour date of birth
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%115%

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Sources

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Release date

January 2017

Region

France

Survey time period

2016

Number of respondents

1,035 respondents

Method of interview

Panel survey

Supplementary notes

* The question was formulated by the source as follows: "Some information is more personal than others! Indicate which ones you are willing to communicate to a sign in exchange for personalized benefits. "

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