Importance of Super Bowl components to TV viewers 2024

Published by
Christina Gough,
Apr 23, 2024
The Super Bowl is one of the sporting and cultural highlights of the year in the United States. The event is about more than just a game of football, with the commercials and half time show becoming an attraction in themselves. During a January 2024 survey in the United States, 18 percent of respondents stated that the commercials were the most important part of the Super Bowl.

Most important part of the Super Bowl according to consumers in the United States in 2024

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Release date

January 2024

Region

United States

Survey time period

January 2 to 8, 2024

Number of respondents

8,329 respondents

Age group

18 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

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