Apple claimed a 17.3 percent share of the market in the first quarter of 2024, a decrease from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of 20.8 percent.
Apple and Samsung continue to dominate the smartphone market
Apple has been amongst the top five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground.
Coronavirus (COVD-19) pandemic impact on iPhone sales
While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Appleās revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than 30 billion U.S. dollars in revenue from the iPhone.
A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the second spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.
iPhone unit shipments as share of global smartphone shipments from 3rd quarter 2007 to 1st quarter 2024
Characteristic
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The figures up to and including the fourth quarter of 2008 were collected by Gartner. The values from the first quarter of 2009 are taken from publications by IDC.
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IDC. (April 15, 2024). iPhone unit shipments as share of global smartphone shipments from 3rd quarter 2007 to 1st quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/
IDC. "iPhone unit shipments as share of global smartphone shipments from 3rd quarter 2007 to 1st quarter 2024." Chart. April 15, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/
IDC. (2024). iPhone unit shipments as share of global smartphone shipments from 3rd quarter 2007 to 1st quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/
IDC. "Iphone Unit Shipments as Share of Global Smartphone Shipments from 3rd Quarter 2007 to 1st Quarter 2024." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/
IDC, iPhone unit shipments as share of global smartphone shipments from 3rd quarter 2007 to 1st quarter 2024 Statista, https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/ (last visited July 22, 2024)
iPhone unit shipments as share of global smartphone shipments from 3rd quarter 2007 to 1st quarter 2024 [Graph], IDC, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/