According to a 2021 survey, approximately 68 percent of U.S. online consumers made at least one direct social media purchase that year. In 2022, nearly all (98 percent) of consumers surveyed in the United States said they plan to use social commerce.
Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022
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Sprout Social. (February 15, 2022). Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/216302/social-commerce-penetration-usa/
Sprout Social. "Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022." Chart. February 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/216302/social-commerce-penetration-usa/
Sprout Social. (2022). Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/216302/social-commerce-penetration-usa/
Sprout Social. "Share of Online Consumers Making at Least One Purchase Directly from Social Networks in The United States in 2021 and 2022." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/216302/social-commerce-penetration-usa/
Sprout Social, Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/216302/social-commerce-penetration-usa/ (last visited December 21, 2024)
Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 [Graph], Sprout Social, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/216302/social-commerce-penetration-usa/
