During a survey conducted in July 2022, almost 40 percent of Amazon Prime Day shoppers in the United States reported allocating at least part of these purchases to gifts for that year's holidays. 11 percent of these dedicated between 11 percent and 24 percent of their shopping to holiday gifts.
Percentage of Amazon Prime Day purchases that were gifts for the holidays in the United States in 2022
Characteristic
Share of respondents
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Digital Commerce 360. (July 19, 2022). Percentage of Amazon Prime Day purchases that were gifts for the holidays in the United States in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/215473/us-consumers-bought-holiday-gifts-amazon/
Digital Commerce 360. "Percentage of Amazon Prime Day purchases that were gifts for the holidays in the United States in 2022." Chart. July 19, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/215473/us-consumers-bought-holiday-gifts-amazon/
Digital Commerce 360. (2022). Percentage of Amazon Prime Day purchases that were gifts for the holidays in the United States in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/215473/us-consumers-bought-holiday-gifts-amazon/
Digital Commerce 360. "Percentage of Amazon Prime Day Purchases That Were Gifts for The Holidays in The United States in 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/215473/us-consumers-bought-holiday-gifts-amazon/
Digital Commerce 360, Percentage of Amazon Prime Day purchases that were gifts for the holidays in the United States in 2022 Statista, https://www.statista.com/statistics/215473/us-consumers-bought-holiday-gifts-amazon/ (last visited August 25, 2024)
Percentage of Amazon Prime Day purchases that were gifts for the holidays in the United States in 2022 [Graph], Digital Commerce 360, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/215473/us-consumers-bought-holiday-gifts-amazon/