Share of Amazon Prime Day purchases meant to be holiday gifts in the U.S. 2022

Published by Daniela Coppola, Nov 28, 2023
During a survey conducted in July 2022, almost 40 percent of Amazon Prime Day shoppers in the United States reported allocating at least part of these purchases to gifts for that year's holidays. 11 percent of these dedicated between 11 percent and 24 percent of their shopping to holiday gifts.

Percentage of Amazon Prime Day purchases that were gifts for the holidays in the United States in 2022

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Sources

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Release date

July 2022

Region

United States

Survey time period

July 12 and 13, 2022

Number of respondents

875 respondents

Supplementary notes

To the question: "What percentage of your Amazon Prime Day purchases were gifts for the upcoming November/December holiday season?"

The source does not provide the age of respondents or the type of survey conducted.

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