As of January 2024, 81.9 percent of the Canadian population were monthly active social media users. Overall, the United States had a social media penetration rate of 70.1 percent. Additionally, Mexico and Colombia had penetration rates of 70 and 70.3 percent, respectively.
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Cross-border overview
Social media key facts
Facebook & Instagram
Other social networks
User behavior
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The statistic on this page is a Premium Statistic and is included in this account.
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