Most common U.S. online shopper retail site frustrations 2016

Biggest frustrations with retail site search according to shoppers in the United States as of August 2016

CharacteristicShare of respondents
Irrelevant product results (e.g. wrong gender) 28.1%
Cannot find the product you're searching for 24.6%
Search function not recognizing terminology 16.6%
Takes too long to load results 13.1%
Bad interface - unclear search box 11.7%
No product images 5.9%
Created with Highcharts 7.2.2Share of respondentsIrrelevant product results (e.g. wrong gender)Cannot find the product you're searching forSearch function not recognizing terminologyTakes too long to load resultsBad interface - unclear search boxNo product images
0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%
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Sources

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Release date

October 2016

Region

United States

Survey time period

September 2016

Number of respondents

1,008 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the age group of respondents.

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Statistics on " eCommerceDB - Top online stores in the United States "

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3

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4

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3

Food & personal care

3

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3

Toys, hobby & DIY

5

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