Revenue of Salesforce by region worldwide 2009-2023

The Americas is Salesforce’s largest regional market, bringing in about 23 billion U.S. dollars for the software company in its 2023 fiscal year ending in January 2024. The overall revenue in that year reached 35 billion U.S. dollars, a record high. Subscription and support is Salesforce’s most prolific business division – sales in this segment contributed 33 billion U.S. dollars to its overall revenue.

Salesforce: a top CRM and SaaS player

A cloud-based software company known for its wide range of customer-relationship management (CRM) offerings, Salesforce is one of the largest software and programming companies worldwide. Over the years, its leading position in the CRM software market has strengthened – its market share in 2020 came to 22 percent, more than four times the market presence of runner-up Microsoft. In the global public cloud SaaS market, Salesforce overtook Microsoft in 2019, and had a 9.3 percent share in 2020.

Salesforce's cloud offerings

Salesforce's cloud offerings are divided into the following categories: sales, service, marketing and commerce, as well as platform and other, which includes their Customer 360 PaaS solution and integration, analytics, and productivity offerings. Services and sales are the largest segments, with each bringing in about seven and eight billion U.S. dollars in fiscal year 2024. Platform and other subsegments brought in over six billion U.S. dollars in the same fiscal year, while the marketing and commerce subsegment contributed to just under four billion U.S. dollars.