The statistic depicts the results of a survey conducted among U.S. consumers about the impact of online research on their in-store purchasing decisions during holiday shopping. 82 percent of the consumers reported that online research had a significant impact on the choice of retailers they shop at.
How much impact will online research have on your purchase decisions in-store for each of the following items?*
* Top two boxes only shown- Significant /Moderate Impact ** Percentage of consumers stating online research will have significant/moderat impact on in-store purchase decisions
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Google. (November 1, 2011). How much impact will online research have on your purchase decisions in-store for each of the following items?* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/209685/impact-of-online-research-on-in-store-purchase-decisions/
Google. "How much impact will online research have on your purchase decisions in-store for each of the following items?*." Chart. November 1, 2011. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/209685/impact-of-online-research-on-in-store-purchase-decisions/
Google. (2011). How much impact will online research have on your purchase decisions in-store for each of the following items?*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/209685/impact-of-online-research-on-in-store-purchase-decisions/
Google. "How Much Impact Will Online Research Have on Your Purchase Decisions In-store for Each of The following Items?*." Statista, Statista Inc., 1 Nov 2011, https://www.statista.com/statistics/209685/impact-of-online-research-on-in-store-purchase-decisions/
Google, How much impact will online research have on your purchase decisions in-store for each of the following items?* Statista, https://www.statista.com/statistics/209685/impact-of-online-research-on-in-store-purchase-decisions/ (last visited November 22, 2024)
How much impact will online research have on your purchase decisions in-store for each of the following items?* [Graph], Google, November 1, 2011. [Online]. Available: https://www.statista.com/statistics/209685/impact-of-online-research-on-in-store-purchase-decisions/
