This survey is an observation of the online buzz surrounding the Bank Transfer Day event on November 5, 2011. From October 17, 2011 to November 7, 2011, 34 percent of buzz generated on social media sites was negative towards the "big" U.S. banks.
Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011
Bank Transfer Day (BTD) was created by Los Angeles-based art gallery owner, Kristen Christian, who encouraged other consumers to abandon their banks in favor of smaller, not-for-profit credit unions.
Includes boards, blogs, blog comments, videos/images, Facebook, and Twitter.
Note: Sentiment is interpreted from the perspective of the banks. A message indicating pro-bank transfer day and anti-banks is scored as negative.
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Nielsen. (November 30, 2011). Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen. "Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011." Chart. November 30, 2011. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen. (2011). Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen. "Sentiments Expressed towards U.S. Banks via Social Media Buzz Surrounding Bank Transfer Day 2011." Statista, Statista Inc., 30 Nov 2011, https://www.statista.com/statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen, Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011 Statista, https://www.statista.com/statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/ (last visited January 09, 2025)
Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011 [Graph], Nielsen, November 30, 2011. [Online]. Available: https://www.statista.com/statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
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