During a survey of small and medium-sized businesses in the United States as of November 2022, over 80 percent of respondents said they used Facebook regularly. Almost half of SMBs adopted Instagram for marketing and advertising, while 30 percent used LinkedIn.
Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Taradel. (August 14, 2023). Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/?cmp=int%3Aint%3Acrm%3Asmb%3Acust_apprec%3Alrsmbebook_2021statistasmbmktgreport_pg12
Taradel. "Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022." Chart. August 14, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/?cmp=int%3Aint%3Acrm%3Asmb%3Acust_apprec%3Alrsmbebook_2021statistasmbmktgreport_pg12
Taradel. (2023). Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/?cmp=int%3Aint%3Acrm%3Asmb%3Acust_apprec%3Alrsmbebook_2021statistasmbmktgreport_pg12
Taradel. "Leading Social Media Networks Used by Small and Medium-sized Businesses (Smbs) to Advertise in The United States as of November 2022." Statista, Statista Inc., 14 Aug 2023, https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/?cmp=int%3Aint%3Acrm%3Asmb%3Acust_apprec%3Alrsmbebook_2021statistasmbmktgreport_pg12
Taradel, Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022 Statista, https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/?cmp=int%3Aint%3Acrm%3Asmb%3Acust_apprec%3Alrsmbebook_2021statistasmbmktgreport_pg12 (last visited November 23, 2024)
Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022 [Graph], Taradel, August 14, 2023. [Online]. Available: https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/?cmp=int%3Aint%3Acrm%3Asmb%3Acust_apprec%3Alrsmbebook_2021statistasmbmktgreport_pg12