Magazines with largest online audience in the U.S. 2021

The leading U.S. magazine brand website in the country in March 2021 was WebMD Magazine, which drew in 12.7 million unique online visitors that month. Seventh on the list was The Atlantic, an American magazine founded in 1857 in Boston, which provides online and print content.

Printed magazine media in the U.S.

Print media has been deeply affected by the digital revolution and many magazines and newspapers have had to move online (with some axing their print formats altogether) to retain readers. Making changes to adapt to modern media consumption has long been the norm for traditional publications, and some magazine brands have turned to video in an effort to draw in a larger audience. The share of magazine brands audience via video more than doubled between June 2018 and December of the same year, indicating that this platform could gain traction in years to come if this trend continues.

Magazine reader preferences

Data from a study on magazine readership in the United States showed that the majority of U.S. magazine readers prefer print. Although that fact may come as a surprise to digital converts, many industry professionals and experts who continue to believe in and advocate for printed magazines will feel vindicated. Moreover, the magazine audience in the U.S. has actually increased consistently since 2012 and the number of print consumer magazines in circulation has also remained stable.