Before the outbreak of the pandemic, alcohol sales in the United States had been rising for years. 2020 was a sharp reversal of this trend. In 2022, sales of alcoholic beverages finally reached and surpassed pre-pandemic levels at 259.8 billion U.S. dollars.
Where is the growth coming from?
If we look at the different segments within the alcoholic beverage industry, we see that beer has been losing market share to spirits and to a lesser extent wine. Since 2010, spirits have gathered an additional nine percent of the alcohol market while beer has lost nearly the same amount over that time. The rise in total alcohol sales might then be explained by this shift towards spirits, where in 2022 “all categories saw positive growth.
Total alcoholic beverage sales in the United States from 2006 to 2022
(in million U.S. dollars)
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Beverage Information Group. (September 30, 2023). Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group. "Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars)." Chart. September 30, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group. (2023). Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group. "Total Alcoholic Beverage Sales in The United States from 2006 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group, Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/207936/us-total-alcoholic-beverages-sales-since-1990/ (last visited December 22, 2024)
Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars) [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
