U.S. Amazon Prime Day conversion rate 2017-2019

Published by Daniela Coppola, Feb 13, 2024
During the Amazon Prime Day shopping event in July 2019, the desktop conversion rate amounted to 13.5 percent, which represented a 16 percent growth from the previous year. Prime Day does not only drive conversion on Amazon but also on other retail platforms.

Amazon Prime Day conversion rate in the United States from 2017 to 2019

CharacteristicConversion rate
2019 13.5%
2018 11.6%
2017 11.2%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Conversion rate11.2%11.2%11.6%11.6%13.5%13.5%201720182019
0%2.5%5%7.5%10%12.5%15%

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Release date

August 2019

Region

United States

Survey time period

2017 to 2019

Special properties

desktop only

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