The statistic depicts the survey results concerning the question "How important do you think social media will be in five years?". 48 percent of the respondents think that social media will become more important than Pay Per Click (PPC) in 5 years' time.
How important do you think social media will be in five years' time?*
Characteristic
Importance of social media
Social media will become more important than PPC
48%
Social media will grow in importance but remain behind PPC
37%
Social media is at its tipping point and will reduce in popularity
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World Travel Market. (November 7, 2011). How important do you think social media will be in five years' time?* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market. "How important do you think social media will be in five years' time?*." Chart. November 7, 2011. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market. (2011). How important do you think social media will be in five years' time?*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market. "How Important Do You Think Social Media Will Be in Five Years' Time?*." Statista, Statista Inc., 7 Nov 2011, https://www.statista.com/statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market, How important do you think social media will be in five years' time?* Statista, https://www.statista.com/statistics/207049/future-importance-of-social-media-to-travel-industry/ (last visited December 21, 2024)
How important do you think social media will be in five years' time?* [Graph], World Travel Market, November 7, 2011. [Online]. Available: https://www.statista.com/statistics/207049/future-importance-of-social-media-to-travel-industry/
