The statistic depicts the surveys results concerning the question "How important are marketing vehicles currently to your business?"*. With an average of 2.4 on a scale of 5, the survey participants reported that Social Media is currently the most important marketing tool.
How important are marketing vehicles currently to your business?*
World Travel Market stakeholders comprising of exhibitors and the industry’s senior buyers from the WTM Meridian Club.
Supplementary notes
* Measured on a scale of one to five - one being the most popular and five the least popular. The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
World Travel Market. (November 7, 2011). How important are marketing vehicles currently to your business?* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market. "How important are marketing vehicles currently to your business?*." Chart. November 7, 2011. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market. (2011). How important are marketing vehicles currently to your business?*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market. "How Important Are Marketing Vehicles Currently to Your Business?*." Statista, Statista Inc., 7 Nov 2011, https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market, How important are marketing vehicles currently to your business?* Statista, https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/ (last visited December 21, 2024)
How important are marketing vehicles currently to your business?* [Graph], World Travel Market, November 7, 2011. [Online]. Available: https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
