The statistic depicts the surveys results concerning the question "How important are marketing vehicles currently to your business?"*. With an average of 2.4 on a scale of 5, the survey participants reported that Social Media is currently the most important marketing tool.
How important are marketing vehicles currently to your business?*
World Travel Market stakeholders comprising of exhibitors and the industry’s senior buyers from the WTM Meridian Club.
Supplementary notes
* Measured on a scale of one to five - one being the most popular and five the least popular. The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.
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World Travel Market. (November 7, 2011). How important are marketing vehicles currently to your business?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market. "How important are marketing vehicles currently to your business?*." Chart. November 7, 2011. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market. (2011). How important are marketing vehicles currently to your business?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market. "How Important Are Marketing Vehicles Currently to Your Business?*." Statista, Statista Inc., 7 Nov 2011, https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/
World Travel Market, How important are marketing vehicles currently to your business?* Statista, https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/ (last visited August 25, 2024)
How important are marketing vehicles currently to your business?* [Graph], World Travel Market, November 7, 2011. [Online]. Available: https://www.statista.com/statistics/207047/importance-of-marketing-tools-to-uk-tourism-business/