The statistic presents the distribution of programmatic spending in the United States in the second quarter of 2015, by marketplace type. According to the source, nine percent of programmatic expenditure in the measured period was spent on private marketplaces, before the inventory was available on the open exchanges.
Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type
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Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type
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Marketing Magazine. (September 29, 2015). Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/472933/open-private-programmatic-marketplace-spend-usa/
Marketing Magazine. "Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type." Chart. September 29, 2015. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/472933/open-private-programmatic-marketplace-spend-usa/
Marketing Magazine. (2015). Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/472933/open-private-programmatic-marketplace-spend-usa/
Marketing Magazine. "Distribution of Programmatic Spending in The United States in 2nd Quarter 2015, by Marketplace Type." Statista, Statista Inc., 29 Sep 2015, https://www.statista.com/statistics/472933/open-private-programmatic-marketplace-spend-usa/
Marketing Magazine, Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type Statista, https://www.statista.com/statistics/472933/open-private-programmatic-marketplace-spend-usa/ (last visited April 27, 2025)
Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type [Graph], Marketing Magazine, September 29, 2015. [Online]. Available: https://www.statista.com/statistics/472933/open-private-programmatic-marketplace-spend-usa/
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