In 2023, Meta Platforms earned over 131 billion U.S. dollars in digital revenue through online advertising. In 2022, search market leader Google generated 224.47 billion U.S. dollars through digital advertising channels.
Selected online companies ranked by total digital advertising revenue from 2012 to 2023
(in billion U.S. dollars)
Data is based on the respective companies' Form 10-K.
Twitter was purchased by Elon Musk in April 2022. The acquisition was completed in October 2022 and Twitter is now a private company.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.
On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.
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Statista. (March 28, 2023). Selected online companies ranked by total digital advertising revenue from 2012 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista. "Selected online companies ranked by total digital advertising revenue from 2012 to 2023 (in billion U.S. dollars)." Chart. March 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista. (2023). Selected online companies ranked by total digital advertising revenue from 2012 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista. "Selected Online Companies Ranked by Total Digital Advertising Revenue from 2012 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista, Selected online companies ranked by total digital advertising revenue from 2012 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/ (last visited December 21, 2024)
Selected online companies ranked by total digital advertising revenue from 2012 to 2023 (in billion U.S. dollars) [Graph], Statista, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
