U.S.: best-selling pickup trucks 2023

With year-end sales of nearly 750,800 units, the Ford F-Series was the best-selling light truck in the United States in 2023. The Ford F-Series is a series of full-size pickup trucks, the most popular variant being the F-150. The 14th generation of this model was released in 2020, with a fully electric version of the vehicle unveiled in 2021. 

Light trucks account for two-thirds of light vehicle sales in the United States

After years of recovery in demand for vehicles, U.S. car and light truck sales growth slowed down in 2019, compared with the year before. The slow-down continued, as the coronavirus pandemic hit the sector. Russia's war on Ukraine, inflation, and supply chain shortages further hindered the sector's recovery in 2022. U.S. light vehicle sales came to around 13.75 million units in 2022, some 10.9 million of which were light trucks. This drop in sales is in part due to the global chip shortage which impacted the automotive industry in 2021 and 2022 and led to manufacturers like Toyota having to shut down factories worldwide.

U.S. customers show a preference for domestic brands

With the exception of Toyota pickups, light trucks built by U.S.-based automakers continue to be favorites among U.S. vehicle buyers. The Ford F-Series, which has been one of the most popular automobiles with U.S. buyers for years, was ranked as the best-selling light truck in the United States at year-end 2022. The following spots were claimed by GM’s Chevrolet Silverado and Chrysler’s Ram Pickup. Tesla has the potential to join the pack with its widely anticipated Cybertruck model, though delays have pushed back its production to at least two years after its initial production target date.