U.S.: best-selling pickup trucks 2024
With year-end sales of around 732,100 units, the Ford F-Series was the best-selling light truck in the United States in 2024. The Ford F-Series is a series of full-size pickup trucks, the most popular variant being the F-150. The 14th generation of this model was released in 2020, with a fully electric version of the vehicle unveiled in 2021.
Light trucks account for two-thirds of light vehicle sales in the United States
After years of recovery in demand for vehicles, U.S. car and light truck sales growth slowed down in 2019, compared with the year before. The slow-down continued, as the coronavirus pandemic hit the sector. Russia's war on Ukraine, inflation, and supply chain shortages further hindered the sector's recovery in 2022. U.S. light vehicle sales came to around 15.5 million units in 2023, some 12.4 million of which were light trucks. This increase in sales signals the sector is recovering from the supply chain shortages recorded a year earlier.
U.S. customers show a preference for domestic brands
With the exception of Toyota pickups, light trucks built by U.S.-based automakers continue to be favorites among U.S. vehicle buyers. The Ford F-Series, which has been one of the most popular automobiles with U.S. buyers for years, was ranked as the best-selling light truck in the United States at year-end 2024. The following spots were claimed by GM’s Chevrolet Silverado and Chrysler’s Ram Pickup.
